WOLFVILLE, N.S. – A new textile and design company in Wolfville is looking to stay local, and support local, as it gears up to sell at two Kings County farmers’ markets.
WolfPrint is a new company owned and operated by Cody Myre, who says the company is a result of a brainstorm he had with his brother, Jesse, in October to find a more cost-effective way to print Jesse’s clothing brand, Ducx Apparel.
The solution, they agreed, was to do it themselves.
“We thought, ‘hey, let’s just buy the equipment – let’s do it ourselves.’ So it was really experimental, but now that we’ve got this going and we’ve gone full in with it, it’s going great,” says Myre.
The brothers have been up and running since purchasing the equipment in early November, with a main setup consisting of a laptop, two printers, and a heat press.
“It’s a bit of everything – some concepts are drawn on paper then converted to images, some are designed on computers and some we just cut right out of the vinyl by hand,” says Myre.
Each design is then transferred by hand onto an item – T-shirts, socks, or canvas tote-bags, to name a few – with the heat press.
With the company soon to start selling at the Wolfville and Kentville farmers’ markets, Myre says he hopes business keeps increasing as he creates more connections within the area.
Myre says he first learned the trade at the age of 12 on a trip to Las Vegas, where his uncle ran a similar business. He decided to set up shop in Wolfville because of its proximity to Kentville, where his brother lives, and where Myre was born.
“I love Wolfville a lot – it’s so cool here – and I felt like getting back to my roots. Feeling at home, and contributing somehow, is really important for me,” says Myre.
And that, for Myre, means staying local while supporting other local entrepreneurs, like artists. WolfPrint will feature local artists’ designs on its textiles – Myre describes the idea as a “sort-of consignment model” – and will promote it as items sell.
“We’re printing your art on a shirt, selling it at the market on a rack, and when people buy it we’re going to tell them all about the artists, their art and where they are from. All artists will have their names printed on the textiles,” says Myre.
“There are so many people who want to show off what they’re doing, but don’t have the means to do that. This is about creating that platform for them.”
Myre says WolfPrint is now in search of a storefront and is seeking investing partners to help expand the brand. What he wants people to know, he says, is that his company stands apart from the rest because of its “personal, hands-on approach” to business.
“We’re focused on getting our community involved with our designs. It would be so cool to get local artists people know contributing to T-shirts bought by people from China, Boston, England – anywhere, we’ve got so many tourists – and that’s great exposure. That’s the goal right now,” he says.
“We’re not competing with anyone because we’re something different.”