First annual Spring Spruce it Up campaign in Middleton

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The Spectator

By Heather Killen

The Spectator

NovaNewsNow.com

 

Middleton businesses are being asked to Spruce It Up this year.

Last year the Town of Middleton and the Annapolis Digby Economic Development Agency teamed up to hold a contest aimed at dressing up the downtown core by encouraging local businesses to vamp up their curb appeal.

Jonathan Archibald, of Blue Griffin Books, said five businesses participated in that contest and he’s hoping more will come on board this year.

“We want to start an annual Spruce It Up campaign this spring,” he said. “Basically we’re asking businesses to clean up around their properties and get the downtown looking good for tourist season.”

Whether it’s planting flowers, or improving signage outside, Archibald says the idea is to create a shopping district that is inviting and attractive for visitors. It’s been proven that curb appeal plays a role in encouraging people to stop into businesses.

The more inviting the streets and businesses look the more likely people will stop and shop. If people stop in at a business, there’s a better chance they will buy.

While this initiative is voluntary, any business that registers is eligible to participate in a promotional ad that is set to appear in the June 7 issue of the Annapolis County Spectator.

The deadline to register in the Spruce It Up advertising program is May 23, for more details contact Jonathan Archibald at 363-2665.

Organizations: Annapolis Digby Economic Development Agency, Annapolis County Spectator

Geographic location: Middleton

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